Nudge Theory
complete
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Nudge Theory:Background & Key Principles
The origin of Nudge Theory, including pivotal research which revealed it’s potential and the key principles underpinning it.
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Nudge Theory:EAST & DUSI
… a core feature of Nudge Theory, this pod explains the 4 elements of EAST, it's opposite (DUSI) & shows the power of this framework in action...
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Nudge Theory:MINDSPACE
An overview of the 9 key strategies underpinning Nudge Theory: messenger, incentive, norms, default, salience, affect, commitment & ego.
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Nudge Theory:Priming
The P of MINDSPACE… You’re probably unaware it’s happening but priming significantly impacts decisions you make every day, in often surprising ways.
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Marginal Gains (LTMABD)
Little things make a big difference... and they really can make or break success. Proven time and again by the best of the best... now it's your turn!
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Nudge Theory:Messenger
The M of MINDSPACE… We are heavily influenced by who communicates information and often pay more attention to this than the actual message.
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Nudge Theory:Incentive
The I of MINDSPACE… simple carrot or stick incentives don’t always work, but there are more subtle and effective ways of incentivising behaviour…
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Nudge Theory:Norms
The N of MINDSPACE… It’s human nature to follow the crowd… We tend to conform and do what those around us are already doing.
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Nudge Theory:Default
The D of MINDSPACE… We all follow our defaults… behaviours, actions or decisions that happen automatically, unless we make a conscious effort not to.
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Nudge Theory:Salience
The S of MINDSPACE… We notice things that interest us, that we care about... Obvious, yes… But a very powerful nudge tool if you learn how to use it well.
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Nudge Theory:'Affect' (Emotion)
The A of MINDSPACE… We think we are rational, logical decision makers, but we're not... It’s really our emotions that run the show.
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Nudge Theory:Commitment
The C of MINDSPACE… Humans like to keep commitments, no matter how small, and we have a strong drive to reciprocate.
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Nudge Theory:Ego
The E of MINDSPACE… Humans all tend to act in ways that make us feel better about ourselves. Simple, but undeniable.
